11 Sensor Customer Buying Criteria - 11.2 Foundation® Buying Criteria

11.2 Foundation® Buying Criteria

11.2.1 Low Tech

Low Tech customers seek proven products, are indifferent to technological sophistication and are price motivated.

1. Price, $15.00-$35.00- 41% of decision
2. Age, 3 years- 29% of decision
3. Reliability (MTBF), 14,000-20,000- 21% of decision
4. Ideal Position (at the end of Round 0/Beginning of Round 1), performance 4.8 size 15.2- 9% of decision

11.2.2 High Tech

High Tech customers seek cutting-edge technology in both size and performance.

1. Ideal Position (at the end of Round 0/Beginning of Round 1), performance 7.4 size 12.6- 33% of decision
2. Age, 0 years- 29% of decision
3. Price, $25.00-$45.00- 25% of decision
4. Reliability (MTBF), 17,000-23,000- 13% of decision.