11 Sensor Customer Buying Criteria

Capstone® and Foundation® companies manufacture electronic sensors. Other manufacturers install these as components in their products, where sensors measure physical conditions such as speed, temperature and pressure.

Manufacturers with similar sensor needs fall into Market Segments. In Capstone® the segments are called:

• Traditional
• Low End
• High End
• Performance
• Size

In Foundation® the segments are called:

• Low Tech
• High Tech

The criteria from the year prior to Round 1 (Round 0) display below.

In Capstone®, price ranges in all segments drop $0.50 per year. For example, in Round 1 the Traditional price range will be $19.50-$29.50, in Round 2 it will be $19.00-$29.00. In Foundation®, price ranges remain constant round after round.

Positioning criteria for Capstone® and Foundation® change each round (see 10.4 Capstone® Segment and Ideal Spot Drift and 10.5 Foundation® Segment and Ideal Spot Drift ).

Age and reliability (MTBF) criteria remain constant round after round for both Capstone® and Foundation®.