Team Member Guide

  Team Member Guide 5 The Capstone Courier

5.4 Market Share Report and Perceptual Map

The Market Share Report details sales volume in all segments, reporting each product’s actual and potential sales. Did your company under produce? If the actual percentage for your product is less than the potential, you missed sales opportunities. If your actual is greater than your potential, your competitors under produced and you picked up sales that otherwise would have gone to them.

The Perceptual Map (Figure 5.2) displays all the segments and every product in the industry. Are your products competitively positioned?

Figure 5.2 Page 11, The Perceptual Map: The map shows all segment rough cuts,
fine cuts and every product in the market.

5.5 HR/TQM/Sustainability Report

The HR/TQM Report displays among other information First and Second Shift labor usage by each company.