Your customers fall into five groups which are called market segments. A market segment is a group of customers who have similar needs. The segments are named for the customer’s primary requirements, and are called:

• Traditional
• Low End
• High End
• Performance
• Size

At the beginning of the simulation, Traditional and Low End make up the majority of the unit sales. However, the Traditional and Low End growth rates trail the growth rates for High End, Performance and Size. By year five, High End, Performance and Size will command a greater percentage of the overall market.

The Industry Conditions Report, available from the website’s Reports link, lists market segment sales percentages and projected growth rates for your simulation.