Team Member Guide

  Team Member Guide 1 Introduction

Congratulations, you are now in charge of a sensor manufacturing company. Your company was formed when a former monopoly was broken up into identical competitors.

What are sensors? Cameras, biometric devices, and labs-on-a-chip are all sensors. New sensor businesses are being created today in arenas as diverse as genetics, power generation, and satellites. The most relevant point from your perspective is that your sensors are incorporated into your customer’s products. You are in a business-to-business market, not a direct-to-consumer market.

1.1 Time for a Shake Up

Although last year’s financial results were decent, your products are getting old, your marketing efforts are falling short, your production lines need revamping and your financial management is almost nonexistent. You and your management team must correct these problems.