The Situation Analysis will help your company understand current market conditions and how the industry will evolve over the next eight years.

The analysis can be done as a group or you can assign parts to individuals and then report back to the rest of the company.

An online version of the Situation Analysis is available in the Getting Started area.

The exercises require two reports: The Industry Conditions Report and the Capstone Courier, which are available from the website’s Reports link. The Courier is also available from the Capstone Spreadsheet’s Reports menu bar.

The Courier available at the start of Round 1 displays the results for Round 0, when all companies are equal. If you access the report from the website, use the Round 0 Courier for the Situation Analysis.

The Situation Analysis has five parts:

• Perceptual Map
• Industry Demand Analysis
• Capacity Analysis
• Margin Analysis
• Consumer Report