Promotion

Promotion, driven by your Promo Budget, creates product awareness before customers shop. If customers are not aware of the product, they are less likely to buy, and that drags down the Survey score. If Awareness is 100%, there is no impact upon the score. But if the Awareness is 0%, the score falls by 50%. The product's score goes down:

[(100%-Awareness%)/2] X its score

For example, a product with 60% Awareness loses (100%-60%)/2 = 0.2 or 20% of its customer score. A perfect product's score would fall from 100 to 80 with 60% Awareness.

Place

Place is driven by your Sales Budget. It examines the question, "How easy is it for customers to work with you during and after the sale?" We measure this with the segment’s Accessibility rating. An Accessibility of 30% means that only 30% of customers have an easy time finding a product, talking to a sales person, taking delivery, etc. The Accessibility can drag down a product’s Survey score. The product's score goes down:

[(100%-Accessibility%)/2] times their score

If a product's Accessibility in the segment is 40%, the score falls by (100%-40%)/2 = 30%. A perfect product (with 100% Awareness) would see its score fall from 100 to 70 if Accessibility were only 40%.