Research & Development

FAQs

R & D

Why are my R&D cells locked?

What is a Perceptual Map?

What happens if we move a product to another segment?

What drives the length of R&D projects?

How do we add a new product?

Do the segments move gradually or in a big jump each year?

What drives material costs?

What is produced and sold before the revision date?

Can we name products anything we like?

Can we move an existing product to another segment?

Do we zero out the product in R&D when retiring it?