Place

Place is driven by your Sales budget. It examines the question, "How easy is it for customers to work with you during and after the sale?" We measure this with the segment’s accessibility rating. An accessibility of 80% means that only 80% of customers have an easy time finding a product, talking to a sales person, taking delivery, etc. If the accessibility is below 100%, it drags down a product’s Survey score.

The method is identical to awareness. After considering Product, Price, and Promotion, we arrive at an estimated Survey score. The Survey score falls halfway to the estimated score times its accessibility.