Product and Price

The Survey evaluates the product against the buying criteria. A perfect score of 100 results when the product:

• Is priced at the bottom of the expected range.
• Is positioned at the Ideal Spot. (Because the segment moves each month, this can occur only once each year.)
• Has an MTBF specification at the top of the expected range.
• Has the ideal age for that segment. (Because the product ages each month, it can only have the segment ideal once each year.)