Customer SatisfactionPage 5 of 6
Examples Continued
Let’s continue the examples from above:
| After considering my product's price, design, and awareness, I think my product would score about: | Its accessibility is: | So it will fall halfway to its estimated score times its accessibility, or halfway to: | Ending up with a Survey score halfway in between, or about: |
| 50 | 0% | 0, because 50 * 0% = 0 | 25 |
| 51 | 60% | 31, because 51 * 60% = 31 | 41 |
| 14 | 30% | 4, because 14 * 30% = 4 | 9 |
To be precise, multiply the score you think your product deserves based upon its mix of price, product design, and promotion by (1- (100%-accessibility)/2). In the examples above:
50 * (1 – (100% – 0%)/2) = 50 * (1 – (50%)) = 50 * 50% = 25
51 * (1 – (100% – 60%)/2) = 51 * (1 – (20%)) = 51 * 80% = 41
14 * (1 – (100% – 30%)/2) = 14 * (1 – (35%)) = 14 * 65% = 9