Introductory Lesson




  Marketing

Two columns address Sales Forecasting. The first, Computer Prediction, is generated by the computer.

It assumes your competitors will not improve their products- not a good assumption. The second, Your Sales Forecast, allows you to enter a qualitative assessment. Good forecasting is crucial to your company’s success. Forecasting too high will lead to inventory buildups, which can be very costly. Forecasting too low means lost sales opportunities, which can be just as costly. Please see the Forecasting article in the Team Member Guide for more information.