When a company starts a repositioning project, the product name appears twice on the Perceptual Map (once in its current position, written in black, and once in its new position, written in magenta). The computer also develops an age profile for the current year and projects material costs.

When existing products undergo R&D projects, they continue to produce and sell at their old coordinates until the Revision Date. Any inventory on hand at that time is reworked to match the new coordinates.