5 Running Footraces - 5.1 Launching Footraces

5.1 Launching Footraces

Footrace simulations are launched the same way as Tournament simulations, as described in 2.2 Launching a Course on page 4. After the course is launched, continue through the Creating Industries section and select I'll Set Up my own Capstone or Foundation Footrace.

Participants will run one of up to six companies. The default company is Andrews, however instructors can choose to have participants run one of the other companies. This can be useful if instructors want to change the environment from one semester to another. Instructors can also make computer companies inactive. This too can change the environment, if for example Digby is inactive in the Fall Semester and Erie in the Spring.

Industries with inactive companies are disqualified from Top Ten Eligibility (see 3.8.1 Balanced Scorecard on page 19).

This is the only opportunity to select which company participants will run, and which will be inactive. Instructors cannot change these later.

Instructors can set computer companies at three levels of skill: Weak competition, average competition, and strong competition.

Footrace Computer Team Strategies for Capstone and Foundation:

• Andrews- Cost Leader with a Product Lifecycle Focus
• Baldwin- Differentiation with a Product Lifecycle Focus
• Chester- Broad Cost Leader
• Digby- Broad Differentiation
• Erie- Niche Cost Leader
• Ferris- Niche Differentiation