Strategy and Competition - Roger E. Pigeon Webster University, San Diego

Catalog Description

The student examines the conceptual and practical aspects of business policies and policy decision making by utilizing all the concepts, theories, and tools that were presented in previous courses. The student should be able to analyze and recommend a comprehensive and workable approach to the situation. The course should cover current business issues and developments.

Prerequisites

All core courses in the MBA program.

Learning Outcomes

• Understanding the environment, the "playing field" is the foundation to formulating any kind of strategy. Strategy is about movement and counter-movement vis-à-vis a competitor or competitors. Therefore it is essential that the strategist have tools to understand the industry environment and evaluate competitors.
• Understanding the Internal analysis: To narrow down the range of possibilities found in the environmental analysis, an internal analysis is needed to tell the firm what it can do.
• Understanding the Business-level strategy: At the most fundamental level, business strategy is about how to out-compete the competition. It involves the choices firms make in product positioning and the overall value proposition offered to the customer vis-à-vis the competition's values proposition.
• Understanding the Corporate-level strategy: The primary areas covered by corporate-level strategy are which business and industries should the company compete in? And these businesses closely related, unrelated, vertically integrated?
• Enable the student in developing a general prospective on Strategic Management, and to apply the concepts, theories, tools and skills developed in analyzing and evaluating strategic management processes.
• Enable the student in understanding the need for and the process of developing, implementing, and evaluating organizational aims and strategies.
• Enable the students in understanding the outcome of priorities and relationships of business variables, to identify major issues in complex situations, to propose alternative solutions, and to defend the chosen alternatives.
• Enable the student in developing management interpersonal skills as a participating member of a sustained executive staff.
• To apply much of the student's prior MBA learning in a competitive environment that fosters the development of business judgment.
• The intent of this course is to give the student an intensive capstone experience that brings together the many aspects of business decision-making. This course gives students a chance to apply much of their prior MBA learning in a competitive environment that fosters the development of business judgment. The focus of this course is on business and corporate level strategy, strategic thinking, strategy formulation and competition and competitive interaction.

Textbooks

1. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBILAIZTION, 7 th Edition by Hitt , Ireland & Hoskisson.
   Published by Thompson South-Western, ISBN-13: 9780324316940
2. CAPSTONE^®; BUSINESS SIMULATION TEAM MEMBER GUIDE
3. COMP-XM^®; COMPETENCY EXAMINATION GUIDE