3.1.4 Age Score

The age criteria do not have a rough cut; a product will never be too young or too old to be considered for purchase.

High Tech customers demand cutting-edge technology. They prefer newer products. Low Tech customers prefer older products with proven technology.

Each month, customers assess a product’s age and award a score based upon their preferences.

Age preferences for each segment are published in the Industry Conditions Report and the Segment Analysis pages of the Foundation FastTrack.