For each segment, sales distribution is determined by availability and a monthly Customer Survey Score. The December score is published in the Segment Analyses of the Capstone Courier.

A product’s Monthly Survey Score is developed using marketing’s "4 P’s" - Price, Product, Promotion and Place.

Price and Product

The Survey evaluates the product against the buying criteria. A perfect score of 100 requires that the product:

• Be priced at the bottom of the expected range.
• Be positioned at the ideal spot (remember, the segment moves each month, so this can occur only one month per year if at all).
• Have an MTBF specification at the top of the expected range.
• Have the ideal Age for that segment (remember, unless they are revised, products grow older each month, so this can occur only one month per year if at all).