Competitive Intelligence Officer

The Competitive Intelligence Officer's task is to see the market, and especially their company, through the eyes of the competitor. They study the Courier and answer these questions for their company:

• What segments matter most to them?
• What are they doing to achieve competitive advantage?
• What will they do with their product line next year? In two years?
• Is our company a threat to the competition?
• What could the competition do that is not in our company's interest?
• How can our company influence the competition to do what we want?

Each round, Competitive Intelligence Officers present a Competitive strategy in the form of, "If I were them, I would...." They should then recommend tactics designed to counter or neutralize their moves.