Your biggest strategic problem at the start is that all teams are identical. You will never find this in the real world. The closest you might come is a highly regulated industry, and even there, companies will do what they can to distinguish themselves from competitors. You cannot stop the differentiation process.

All industries evolve differently. In some, teams make a lot of money. In others, they beat each other up. Much depends on the number of different strategies on the playing field.

Consider the different ways companies handle the problem creating a strategy in the real world. They can create press releases that communicate their intentions (press releases can be posted in the Class Conferences). The press releases can outline their strategies to other companies.

Keep in mind skill level does matter, just as in chess. The more times students play the simulation, the better they get.