Promotion

Promotion, driven by your promo budget, creates product awareness before customers shop. If customers are not aware of the product, they are less likely to buy, and that drags down the survey score. If awareness is 100%, there is no impact upon the adjusted base score. But if the awareness is near 1%, the adjusted base score falls by roughly 50%. The product's score goes down:

[(100%-Awareness%)/2] x the adjusted base score

For example, a product with 60% awareness loses 20% of its adjusted base score.

(100%-60%)/2 = 0.2 or 20%

A product with a perfect adjusted base score of 100 would have a customer survey score of 80.

Place

Place is driven by your sales budget. It examines the question, "how easy is it for customers to work with you during and after the sale?" We measure this with the segment’s accessibility rating. An accessibility of 30% means that only 30% of customers have an easy time finding a product, talking to a sales person, taking delivery, etc. The accessibility can drag down a product’s survey score. The product's score goes down:

[(100%-Accessibility%)/2] x the adjusted base score

For example, a product with 40% accessibility loses 30% of its adjusted base score.

(100%-40%)/2 = 0.3 or 30%

A product with a perfect adjusted base score of 100 and 100% awareness would have a customer survey score of 70.