Marketing If two products are identical do they get the same sales?

Yes. These conditions apply at the beginning of the simulation. To be identical products must have the same positioning, age, price, MTBF, awareness, accessibility, and A/R policies. As the simulation unfolds, however, the market quickly differentiates. This is one of the simulations’ lessons: in the original environment, "everybody looks alike," is impossible to maintain. The market will differentiate. One can draw comparisons with the concept of "evolutionary hills" used in biology. There are many survival strategies. At issue is which one do you pick, and how high can you climb your "hill."