R & D Can we name products anything we like?


There are a few constraints. Under the rules, the first letter of your new product must match the first letter of your team name. The maximum length of a product name is six characters. Product names cannot contain spaces or special characters.

Companies occasionally ask if they can give a new product the same name as a competitor's product. This usually results in a mock trademark lawsuit brought in class. The harmed party is awarded damages and the offender fined.